10/15/2023 0 Comments Tik tok shirt shein![]() ![]() ![]() Shein’s website ranks no.1 in the world for web traffic in the fashion and apparel category, according to SimilarWeb, putting them ahead of household names Nike, Zara, Macys, Lululemon and Adidas. Since mid-February, Shein has seen an unbroken run of being ranked second only after Amazon for shopping apps in the United States.Ī recent survey of American upper income teens by investment bank Piper Sandler also ranked Shein as 2nd after Amazon for most popular shopping website. Shein ranks as No.1 in the iOS App Store’s Shopping category for 56 countries, and garners a top 5 spot for 124, out of total 174. These are just a few mind-blowing facts about Shein: SheIn makes Amazon look positively expensive. There’s a reason why Gen-Z is infatuated with SheIn - those prices - tops for $7, dresses for $12, jeans for $17, coats for $28. You know that green and white bathing suit? Shein.” When I asked Puja if she’d heard of Shein, she told me of course, “I have a bunch of Shein stuff. Influencers from Addison Rae and Katy Perry to Lil Nas X have worked to make Shein’s clothing a mainstay in every Gen Z closet from the United States to the United Arab Emirates. But if you’ve spent much time on Instagram or TikTok, you can’t escape it. ![]() ) Shein wants it that way, it’s an unbelievably private company. (Of course, Acquired and Tech Buzz China’s Rui Ma and Ying Lu were ahead of the curve and discussed Shein earlier this month. The tech and financial press, usually so infatuated with highly-valued Chinese tech companies, doesn’t talk about Shein much. Shein sells into nearly every other major market in the world, with the notable exception of India, where it was banned along with TikTok and 57 other Chinese apps last June. The company is based in China, yet spurns its local market in favor of selling abroad. It reportedly did almost $10 billion in revenue in 2020, and has grown over 100% for each of the past eight years. Shein (pronounced She In) is the fastest-growing ecommerce company in the world. You’ll be hearing a lot more about this company, just remember you heard it here first. It’s a juggernaut, and it’s changing the face of ecommerce. I can’t believe I’d never heard about today’s company before. He’s starting a China ecommerce Substack dissecting new trends and innovations in retail, ecommerce, and brands coming out of mainland China: When I wrote about Tencent, I leaned heavily on his work. Born in the UK, Matthew has been living for China for over a decade, and is an expert on ByteDance, Tencent, and China tech more broadly. He wrote the book on TikTok - literally, it’s called The Attention Factory. Matthew should know what he’s talking about. So when Matthew Brennan reached out to ask if I wanted to collaborate on a piece about a company that’s flying under the radar “almost exactly like TikTok in 2019,” I jumped at the chance. If you’ve been reading Not Boring for a while, you know that I love studying Chinese tech giants. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |